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Competitive Research, also called to as Competitor analysis or Competitive analysis, is the  process of identifying, analyzing, and understanding the Strategies, Strengths, Weaknesses, and Performance of Competitors Operating in the same industry or niche.


The Primary goal of Competitive Research is to gather insights that help businesses make informed decisions about their own strategies, positioning. Here’s what it involves:


In Competitive Research we identifying first your competitors and the analyzing Competitive Research in SEMrush SEO third analyzing the Strenght and Weekness of our website and competitor website, market Postioning and monitoring all the point like:- website Traffic, conversion rates, customer satisfaction ratings, social media engagement, and other relevant metrics.

Features of Competitive Research

Domain Overview

Domain Overview is a factor that check all the point of Domain and make website strong.
in Domain Overview we check ownership info: like Domain owner, contact info, registration date, expiration date etc.

Domain authority:- its measure crediblity and authority of website. higher Domain indicate stronger and reputable site

Backlink authority:-Backlink profile is about the linking pointing to the domian from other website.

Website Traffic :- Here We check the amount of Traffic we get and also check geographic distribution and trends over times

 

Historical data:- Historical information about changes in the Domain, such as previous owners, past content, with the Domain
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Competitor analysis:- Compare with other Domain s in terms of Traffic, keywords, Backlinks, or other relevant metrics to assess the Domain ‘s performance relative to competitors.]

Traffic Analytics

Traffic analytics help to provide the data about your visitor so its help to understand where place visitor most come. what they like or not. how much time they spend in website.

  1. Website Traffic Source:
  • This refers to where your website visitors come from. It includes sources like search engines (organic traffic), social media platforms, direct visits (people typing your URL), or referrals (clicks from other websites). Understanding traffic sources helps in targeting marketing efforts and optimizing for specific channels.
  1. Traffic Volume and Trends:
  • Traffic volume indicates the total number of visitors to your website within a specific timeframe (daily, monthly, etc.). Analyzing traffic trends involves tracking fluctuations in visitor numbers over time. It’s essential for assessing the impact of marketing campaigns, seasonal variations, or changes in user behavior.
  1. User Behavior:
  • User behavior insights reveal how visitors interact with your website. It includes metrics like bounce rate (how many leave after viewing one page), average session duration, pages per session, and conversion rates. Understanding user behavior helps in optimizing website design and content to enhance user experience and engagement.
  1. Demographic and Geographic Insights:
  • Demographic insights reveal the characteristics of your website visitors, such as age, gender, income, or interests. Geographic insights provide information about the locations of your audience. These insights aid in tailoring content, products, or services to specific demographics or regions.
  1. Keyword and Referral Analysis:
  • Keyword analysis involves understanding the search terms people use to find your site. It helps in optimizing content for relevant keywords. Referral analysis focuses on the websites that send traffic to yours. Knowing which sites refer visitors helps in partnership opportunities and understanding effective promotion channels.
  1. Technology and Device Analysis:
  • Technology analysis reveals the devices and browsers visitors use to access your site. It includes information about operating systems, screen resolutions, or browser types. Understanding device preferences helps optimize your site for various platforms and ensures compatibility.

Organic Research

Organic research is the process of obtaining unpaid, natural, or organic visibility and Traffic for a website or online content on search engine results pages (SERPs) in the context of digital marketing and search engine optimization (SEO). It focuses on growing website’s ranking in search engine results, improving its visibility to customers looking for similar subjects, products, or services.

Keyword Optimization :- It is the process of knowingly selecting and inserting keywords into your website’s content to increase the website’s visibility and ranking in search engine results pages (SERPs).

Importance:

  • Relevant Traffic: Attracts visitors looking for information about your products, services, or content. * Higher Rankings: Improves your website’s visibility and click-through rates.
  • User Engagement: It provides important that is relevant to user search intent, keeping them engaged and satisfied.

Content quality and relevance :- Create unique, valuable content using relevant keywords that your target audience searches for. Prioritize readability, structure, and user engagement.

Onpage Seo :-

Optimizing individual webpages for search engines and end users.
Focus: Add relevant keywords in titles, headers, meta descriptions, and throughout the text. Use alt tags to optimize your photos. Maintain clear URLs and internal linking structures.

Off page Seo :-

Increasing your website’s authority and reputation through external sources.

  • Focus: Obtain high-quality backlinks from relevant websites, participate in social media marketing, and actively increase brand awareness.

Technical Seo :-

Make sure that your website is crawlable, indexable, and mobile-friendly.

  • **Focus: Optimize website performance, mobile responsiveness, security, and accessibility. Ensure that search engine bots can readily access and understand your website.

User Expreience :- Creating a positive and engaging experience for visitors.

Focus: Create easy website navigation, prioritize page loading speed, and provide useful information. Ensure that your website is user-friendly and intuitive.

Importance of Organic Research :- Important: Understand your target audience’s search intent and keyword behavior. * Focus: Use keyword research tools to uncover relevant keywords and search trends. Analyze user behavior trends to better understand search intent and personalize your content accordingly.

Conclusion :- These SEO pillars are not separated entities; they operate together to increase organic traffic and success. Prioritize high-quality content production, optimize both on-page and off-page elements, maintain technical soundness, and provide an excellent user experience. By knowing and implementing these important elements, you can lay a solid SEO foundation and drive qualified traffic to your website.

Keyword Gap

Use the “keyword gap” as a way to find keywords that your competitors are ranking for but you are not. It’s similar to spying on your competitors’ keyword planning for opportunities you might be missing.

The Backlink gap is the difference or gap between the Backlinks in your website and the Backlinks in your competitors’ sites. It is an analysis that helps to identify those specific Backlinks that your competitors have earned but your site has not ..In more details Learn about more in Backlink Gap watch this video .

https://www.youtube.com/watch?v=MPzr1l30WfI
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